14th November 2011 (1 Comments)
Many REALTORS, Loan Officers, managers, and brokers are overwhelmed and confused by their online social media presence. Are you?
One way to bring clarity to your online presence is to create an online social media architecture that defines the accounts, roles, and connections between your different platform.
What is a Social Media Architecture? 
1. An online social media architecture lists all of your online accounts.
2. It shows how all of your accounts are connected.
3. It describes the responsibilities of each account and how they are to be used.
- some are best used for lead generation
- some are used as a CRM or lead management system
- some are used as a lead follow-up and drip campaign
Here is an online social media architecture I recently created for a client in the Boston area:
Before you jump into creating your accounts, or if you’re confused about how to use your accounts, do you think having an online social media architecture would help? 
Jarred Alexandrov
Social Media Architect @ REIC
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